RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

Why offline marketing shouldn’t be forgotten in today’s digital age

1/16/2017

0 Comments

 
By Sromona Bhattacharyya
Picture
In a day and age where phone numbers have been replaced by twitter handles and email or DMs have taken the place of letters, it is very easy for anyone to get carried away. There is no denying that digital marketing has largely dominated the advertising field over the past few years, mostly because of its cost effective nature and its easy availability. Although the digital age brings with itself more pros than cons, there is something that is intrinsically absent in it.

​
The power of an aesthetically pleasing flyer or the feel of a well-made and well-arranged business card can never be undermined. No matter how much technology advances, there is nothing that can take the place of traditional marketing.
Here are the four most important benefits of offline marketing.
Print advertisingThe death of print media is often over-exaggerated. Yes, with people becoming more environment conscious, the use of paper when it comes to advertising has reduced considerably, but it still remains a powerful medium. Through print advertising, targeting a specific category of people becomes very easy. More importantly, if the publication is well reputed, the chances of people responding and availing to the published ad increases.
Direct mailsThere is kind of old school. For business trying to get attention in a specific zone or a targeted locality, direct mails can prove to be an effective method. Those boring emails, more often than not, end up becoming ‘junk’, so why not print actual flyers and brochures that people wouldn’t be able to ignore? As they say, hard work never goes unnoticed, and a beautifully crafted flyer can seal the deal. The biggest pro of direct mails is that there is no spam filtering system – the potential customer has to pick it up and read it, and even it is for one time.
Business cardsBusiness cards can be a very cost-effective way of ensuring that an entrepreneur does not miss one single opportunity of business, wherever they go. The people who you give these out to can be anyone from a potential customer to a potential employee, investor or even a partner. A minimalistic design with great aesthetics can help you get what you want and also gives a very professional impression.
ConferencesFree seminars or conferences can be a form of offline marketing that can increase your businesses’ revenue. As an exhibitor, one can show off their products and services to others who are looking to avail them, and as an attendee, one can engage in networking with others to gain more knowledge of the potential customer base.
This is better than any online form of demo or presentation, in the sense that the potential customers can see, and maybe use, the product by themselves, something that is absent when it comes to  digital marketing.
Digital does not necessarily mean that one has to completely forget and ignore the traditional methods. In fact, it’s a good blend of the two that brings about perfect harmony.

Source:​https://yourstory.com/2017/01/offline-marketing-digital-age/
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula