by Ashwani Fotedar On 3 November 2016
You agree that this is the age of digital? In fact you are already engaged in digital marketing of your business or have started thinking about it. After all, how can one not notice the pace at which internet is overtaking traditional methods of communication?
Okay, you have jumped into the world of digital marketing. And you have strong expectations to get the most out of your advertising and marketing activities. Engaging digital channels is definitely a step in the right direction, a way to benefit the most from your marketing spend. But are you doing it randomly or you have a well-thought digital marketing strategy to guide you through? Any business or brand can reach to millions of viewers through internet but do you know where exactly to look for your customers?
Your business gains recognition, millions of people pass through your advertisement while running around the digital universe. But are you able to make the right ones stop by, ‘listen’ to your message and take the next step? Doing digital without a digital marketing strategy may seem okay on the surface but the fact is that without a well-laid out internet marketing plan you may lose your purpose.
So, how important is it to have a digital marketing strategy?
A digital marketing strategy gives direction to your marketing
Like any successful business project, online marketing or digital marketing too demands a wholesome strategy and cohesive planning. You will likely waste your resources and never truthfully contribute to your business without a strong digital marketing strategy to start with.
Your digital marketing strategy will be your written plan about what, when and how of using the several online marketing channels and resources. Only a well-thought strategy can give you the benefit of an efficiently managed and controlled execution of your marketing initiatives in the digital space.To have a general marketing goal like increase sales or boost online engagement is too vague. A focused digital strategy will guide you to specific goals and help you keep track of your advancement towards achieving that goals.It will keep your business, marketing team and agency moving in the same direction towards the same set of goals.
You connect better by focusing on your target Audience
By creating a purposeful digital marketing strategy you lay out a plan to reach your specific target audience and not just random people at large. Your digital strategy will keep you focused on your prospective customers by helping you define, identify and understand them. It will guide you on how to reach them effectively via the platforms they prefer to engage with.
There are numerous online channels that are available to people to find products, services and information. While some may like to do a Google search, while others may spend more time on Facebook to know which brand or product is more popular than others. A digital strategy will be of great benefit here as it will help you discover which digital channels will yield the best results for you.
You keep strong track of your progress to optimize your digital marketing
If everyone is getting into the digital mania then what will keep you ahead of competition? What will help you crack the digital in the best way? How will know what is working for you and what is not? What will you compare your results with?
Have a structured digital strategy and include analytics. Doing so will help you keep track of changes in your customer’s online behavior. This information is crucial for success of your marketing initiatives. You can make changes based on such information to take your digital marketing in the right direction. To your great benefit, a digital strategy will give you ground to go back and review what worked and what did not work. Thus providing you with the basis to optimize your strategy and streamline its execution. You will have right benchmarks and a straightforward approach.
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