Apr 4, 2019
by Forbes New York Business Council - Marcus Guiliano
Recently my friends saw a cyclist coming down the local mountain in 20-degree weather. They thought it was crazy and commented on how and how they would never do such an insane thing. Though, this cyclist, whom I know personally, competes at a high level. Do you want to compete at a high level? Well, I sure do as a business owner, and I happen to be a cyclist as well, so this really hit home for me. I’ve never cycled in those frigid temperatures. The first thing I thought of was sitting down and asking him some simple questions. For example, what kind of gear he needed, what he told himself mentally and, more importantly, what are the simple steps to compete above and beyond most others? Even though comparing a cyclist to a business owner may seem like comparing apples to oranges, the similarities of excelling in any field require mindset, commitment and technique.
Everyone always wants improvement, progress and gains in their business. The problem is most people want it now, want it the easy way and have no plan. I want to share with you my simple but highly effective strategies for growing my business. Every high-level performance usually comes down to following simple techniques. The goal is to model, execute, adjust if necessary and repeat.
The power is in simplicity and consistency. These profound steps have helped me triple my business. Here are three simple ways how to be a better entrepreneur, whether you are a restauranteur or a business owner.
Join a mastermind group.
Joining a mastermind group is the best thing I've done for my business. Surrounding yourself with other highly successful business owners pays off. Every proven entrepreneur knows the ropes, and most are willing to help others achieve success. Sharing your toolbox with the up-and-comers is like a duty. In my mastermind group, we lock ourselves in a conference room and share all our marketing and operational ideas. Everything we know, we share. We have contests, bring in speakers and execute workshops for team building. Whether it’s a formal or informal mastermind group, you will gain powerful insights and perspectives from your industry peers.
Ask a lot of questions.
The smartest people ask the most questions. Remember, there is never a stupid question. When I’m in a room with other restaurateurs, I know right away who is successful. You always find the ones who think they know simply everything. They get joy in telling you, “I already know that,” or “That doesn’t work for me.” Here is your challenge when you go to the next chamber mixer or any other business event: Remember that most of talking effectively is listening. Pretend you made a bet that you will listen more than you talk. Of course, people will ask you questions. Answer them quickly and then resume asking questions. The only way to get smarter is by learning. Imagine being in grade school and talking more than the teacher.
Learn how to become a marketing maniac.
You are the front line of marketing when it comes to your business. You know it best. No one else can do what you do. You may hire a specialist, but ultimately the final decision is yours to make, and it’s up to you to show off the passionate evangelism you have for your brand. That alone will sell your product or service to anyone who notices.
Catch up on my current posts along with industry articles