By Dominique Jackson
Does Twitter still work for small businesses? How can you get your Tweets seen? Should you invest time into it? These are some of the most common questions we’ve seen about Twitter for small business in 2016. The common theme is businesses are struggling to make Twitter work as effectively as it used to.
As Twitter grew and more brands jumped on board, competition became more fierce. The upside is it gives you a larger audience to reach. The downside is Twitter feeds fill up faster than the gym in January, so it’s harder to get your Tweets seen. But don’t worry, Twitter is far from dead.
Unfortunately a lot of the old advice you’ve read before like “Tweet great content” or “fill out your Twitter profile” isn’t enough anymore. If you want to be successful with Twitter for small business in 2017 and beyond, you can’t treat it like it’s still 2012.
Follow these tips to get more from Twitter:
Scale the UnscalableThe reason people don’t engage with your content isn’t always because they don’t like what you’re Tweeting. It could just be they didn’t see it. Luckily this is an easy fix.
One of the original draws of Twitter was the ability to reach the masses with a single Tweet. Now that a majority of your followers no longer see your Tweets, you don’t have that same luxury. Even top brands and celebrities with millions of followers aren’t seeing the level of engagement they did five years ago. Here’s how to combat it.
Instead of looking at Twitter as a bullhorn, think of it more like a phone. While you have the ability to communicate with all your contacts at once, you can also have individual conversations as well.
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