RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

The Law of Marketing Attraction: How to Expand Your BusinessRead

1/9/2017

0 Comments

 
Posted by Martha Spelman on ​December 20, 2016
Picture
Every business owner understands the necessity of marketing their business: letting potential customers know you exist, what product or services you currently offer, the benefits of purchasing your offerings or hiring you directly and, of course, how to contact you.

But what if you want to change or expand your business? Offer new products or services that, while different, are still potentially relevant to your audience?

In other words, how can you reinvent yourself or your business?

Business Reinvention and The Law of Marketing Attraction:
It all comes down to convincing your potential customer that you are the “go-to expert” for what they want and need.

Because there’s a Law of Marketing Attraction: What You Put Out There Is What You Get In. If you continue to promote “the usual,” that’s what kind of work you’ll get.

Expanding your business requires developing a new product, service or “angle” for your business and then making sure you can provide that offering in a quality manner and at a cost that is profitable to you.

The next step in the Law of Marketing Attraction is Putting Out There What You Want To Get In:
  • Promote the new offering on your website
  • Mention the offering on your business card, on social media, in any collateral materials and in your email signature
  • Blog or write articles that focus on your offering
  • Publish that custom content on your website, on your social media platforms, on LinkedIn Pulse, in industry publications and spread the word through email marketing
  • Arrange speaking engagements at which you can talk about your offering (and how it can help the audience)
  • Expand your audience by attending and even sponsoring networking events
  • Curate and publish content from outside sources that speak to the expertise you’re touting
  • Back up your reputation with case studies, testimonials and recommendations
  • You ask: But what if I don’t have enough experience with my new service or product yet? Let existing clients (who are a potential audience for your new offering) that you now do______ or provide ______. Execute projects on spec — for little or no charge — to gain experience.
  • If applicable, volunteer your new services or product
  • Be willing to “pivot” if necessary — adjust your offering depending on responses to your new service or product
  • Be sure to solicit reviews, testimonials and recommendations from customers who’ve tried the new offering (and include these in your promotion)
One caveat: your new product or service should appeal to your existing audience and not be something too different from what you are currently offering. If that’s the case, you may want to consider it a new business and operate and marketing separately from what you are currently doing. By working both companies simultaneously, you can, at some point, transition to the new business.

​Source:http://www.business2community.com/marketing/law-marketing-attraction-expand-business-01731068#xm62lGXs6G6e2d9h.97

0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula