RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

Small-business savvy: Effective marketing

12/23/2016

0 Comments

 
By Glenn Muske

​
I am not a regular television watcher but happened to catch a “60 Minutes” episode recently (http://tinyurl.com/60Minutes-socialmedia). The episode focused on how influencers are marketing using social media.
Although I follow and use several social media platforms to help reach small-business owners, most of this information was new to me. But it was not surprising. Social media has great capacity to reach certain audiences. And it can do it quickly while ignoring conventional marketing practices.
So what does this mean for your marketing effort? Perhaps a lot or maybe something, or it could mean nothing at all.
The intent of this article is to help you get the greatest return from your marketing.
When looking for return, the first thing you must do is define what that means to you. Is it simply the number of people who see your marketing, or is it an increase in revenue?
Once you know what you are looking for, your next step is to know your audience or audiences;
• Who are they?
• What is their most pressing problem, desire or issue?
• Where are they getting their information, who are they following, and when and how are they accessing the information?
• What motivates them to take action?
• Whom do they trust?
This information can help you determine what marketing channels might be your most effective tool. Is it traditional channels, including print, radio, television, customer service and public relations, or something online, from a website to email to videos?
Yet don’t assume this information is constant. We know that the boomers are rapidly moving online, so what worked today might fail tomorrow.
Your information also will give you an idea of who is “trusted” by each audience. For example, while the silent generation and baby boomers might trust certain key figures, the millennials look toward people like themselves.
Chances are, you will need to use several channels. I say this because you probably are looking to attract a diversity of people. Also, even within one group, you cannot assume they all are alike. I, for example, am much more into social media than is my spouse.
What is important, as you are deciding on marketing channels, is the three basic building blocks of marketing. These are yourself and your networking, your reputation/brand and your ambassadors, or those who are telling your story for you.
So as you plan your marketing, remember:
• Your audience should guide what you do.
• Keep measuring.
• Be ready to change.
By doing these three things, you will increase your chances of having effective marketing.
For more help, visit our website, https://www.ag.ndsu.edu/smallbusiness, and sign up for the monthly newsletter.
More information is available at your local Extension office, as well as at http://powerofbusiness.net and http://www.eXtension.org/entrepreneurship.
The Small Business Administration and its related organizations, such as the Small Business Development Centers and Service Corps of Retired Executives, along with many other state agencies, also can be valuable resources.

Source:http://www.farmforum.net/news/small-business-savvy-effective marketing/article_0057bb07-0bd2-5470-883b-3f7ef204cda6.htmlhttp://www.farmforum.net/news/small-business-savvy-effective-marketing/article_0057bb07-0bd2-5470-883b-3f7ef204cda6.html
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula