RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

On CRM: E-Mail Remains One Of The Most Popular Forms Of Business Marketing, According To Multiple Studies

9/5/2019

0 Comments

 
Picture
08 January 2019, Hessen, Rüsselsheim: ILLUSTRATION - An email app can be seen on the screen of an iPhone. Photo: Silas Stein/dpa (Photo by Silas Stein/picture alliance via Getty Images)
​PICTURE ALLIANCE VIA GETTY IMAGES

Gene Marks

One of my pet peeves is when I ask a company what their CRM application is and they say something like "Constant Contact."

With all due respect, Constant Contact is a great e-mail marketing platform. But it is not a CRM application. Your CRM application is a database. E-marketing platforms like Constant Contact are not. Your CRM system is where you store all of the information about your customers, prospects and community. You segregate and target that data. Then you send it over to your email service application.

You do all of this because when it comes to marketing, email still rules. Don’t believe me? Then just take a look at three recent studies.

The first, a just-released survey of more than 200 marketers at major North American brands in June 2019 from marketing agency Merkle found that 68 percent of marketers identified email addresses as their highest priority customer data type to acquire and 78 percent of respondents deliver personalized experiences in email using customer data. In addition, 52 percent of those same marketers said that email remains their most valuable marketing channel not only for gaining new customers but for retaining existing ones.

In another recent study, Ignite Visibility, a search engine marketing company, found that small businesses with revenues of $10 million to $20 million invested more on email than any other marketing tool. Why? Because according to its more than 300 respondents email is first in return on investment. Interestingly, about 44 percent of those in that category said they spend only between $5,000 to $15,000 on email annually.
Finally, it seems that email is also hit in the financial services industry. That's the conclusion from ad platform Dianomi. The company - and financial services marketing company Gramercy Institute - polled over a hundred senior financial marketers and found that more than a third planned to increase their spending on email marketing in 2020, putting that channel only second to paid search. Overall, financial brands will increase their marketing spend by about 10 percent next year.
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula