RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

Marketing events aim to help local businesses

1/30/2017

0 Comments

 
By Leigh Black Irvin
Picture
If you goWhat: "Marketing: Failing to Plan is Planning to Fail" presentation
When: 11:30 a.m. to 1 p.m. Thursday 
Where: Room 5028, San Juan College's Quality Center for Business, 5101 College Blvd., Farmington
More info: No cost. Bring your lunch. Call Chris Hunter at 505-566-3715 or Judy Castleberry at 505-566-3699.
What: Farmington Small Business Development Center's marketing workshop series
When: All workshops are on Feb. 2. "The Art of Generating Quality Leaders using Social Media" is at 8:30 to 10:30 a.m. "A Retailer's Guide to Online Marketing" is from 11 a.m. to 1 p.m. Bring your lunch. "5 Secrets to a Business-Building Website" is from 1:30 to 3:30 p.m.
Where: Merrion Room, San Juan College's School of Energy, 5301 College Blvd., Farmington
Two Farmington organizations will offer workshops to help businesses learn best practices for marketing
​FARMINGTON — San Juan College's Enterprise Center will offer several marketing presentations to help business owners get out the word about their products and ideas.
The center and WESST, a business development organization, will host a free "bring your lunch" presentation on Thursday entitled "Marketing: Failing to Plan is Planning to Fail."
Enterprise Center Director Judy Castleberry will present at the event, which is part of a series of 12 business-related presentations that will be offered this year.
Also, on Feb. 2, the Farmington Small Business Development Center will offer three workshops for small businesses that focus on internet marketing.
Castleberry said many of the questions the Enterprise Center —  an organization that provides services and resources to new and existing businesses — receives deal with marketing. She said businesses that don't plan for marketing end up spending money on other items and then run out of funds when it comes times to market themselves.
"It's more than just sticking up a sign and saying 'for sale.' It's about the entire message: branding, where do I want to advertise, what makes my business special and different in the marketplace and who is my target audience," she said.
Castleberry also plans to speak about how marketing has evolved, particularly as it has moved to the internet.
"Now consumers want conversation, they want to give comments," she said. "Marketing is now more about a dialogue than a monologue."
While Chris Hunter, director of Farmington’s WESST office, agreed social media is a crucial part of modern marketing, he said having a website is still important for many businesses. Websites allow owners to list more information about their products and post resources.
"A website also allows you to have permanency," he said.
Hunter said his organization helps businesses fine-tune their marketing by targeting customers.
"We have to find out who, ideally, will value what the business has to sell," he said. "We help them sharpen their product or service, help them place their product, help figure out pricing and how to promote the product, so customers can understand how their business is different, and why different can be better."
​The Small Business Development Center's workshops next month will focus on social media, online marketing and building a website. The featured speaker will be Eric Spellmann, who developed a popular marketing video series.
"I don't believe (local business owners) are fully up on social media and the website aspect of business," said Carmen Martinez, director of the Small Business Development Center. "Websites are supposed to be a selling tool that help retailers reach out to others. We need to try to expand our selling base, especially since the economy isn't as great as it could be."

Source:​http://www.daily-times.com/story/money/business/2017/01/24/marketing-events-aim-help-local-businesses/97006342/
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula