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Leads By The Bucket: Our 2016 Content Marketing Breakthrough (And How To Replicate It)

1/5/2017

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By Jean Tang
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​It’s December, and that means saying goodbye to 2016—but not without a bit of reflection first. From artists taken before their time to unexpected election results, the year has been a wild ride for everyone. On the bright side, my copywriting solutions agency has had its busiest year yet, and there’s one clear reason why: inbound marketing.
MarketSmiths is a content agency, but they say the carpenter’s house always needs work and the shoemaker’s kids always go barefoot. 2016 was the year we put an end to that. Thanks to some analytical insights gleaned the year before, we passed over flashier tactics like search engine marketing (SEM) and digital advertising in favor of doubling down on our content.
It was a remarkable success. Today, more than 80% of our business comes to us via organic Google search. Here’s how we decided to take the dive, how it worked and how you can replicate our success.
Investing in Inbound Marketing
Throughout the year, we continued to harvest business with a little self-care: we invested about $3,000 a month of our own resources (in-house and contractual) to publish high-quality blog posts at a faster clip, to update our fastidiously written website copy and to debut our first eBook. Now MarketSmiths gets one to five leads a day from people that are qualified and eager to engage. Our search revenue far eclipses that gained by networking or word-of-mouth referrals—and without a penny of ad spend or SEO.
It doesn’t get more meta than this. We publish high-quality content. It’s found and read by qualified leads. Once we close these prospects, we get to help our new clients do the same: gain revenue by publishing high-quality content. And around and around it goes.

Source:
http://www.forbes.com/sites/jeantang/2016/12/18/bringing-in-leads-by-the-bucketload-in-2016-and-how-you-can-replicate-this-success/#7ecd3c0a65c5
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DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
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