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Know how: Adding Instagram to your marketing plan

4/20/2018

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Ah, Instagram. You either love it, hate it, or you’re scared to try it. Regardless, this photo- and video-sharing app can be a powerful tool for marketing your business. Here’s why.
1. It’s for people of all ages. While Instagram attracts a slightly younger demographic, more and more “older” folks are beginning to jump on the Instagram bandwagon. Your business should take the leap now — before your competitors do.
2. It’s here to stay. Instagram boasts more than 800 million users and is now one of the largest social media platforms in the world, eclipsed only by Facebook and YouTube.
3. It’s easy to use. Once you try Instagram, you’ll marvel at its simplicity. You can accomplish 95 percent of your tasks with five user-friendly icons at the bottom of your screen. If you can get up in the morning and brush your teeth, you can use Instagram.
4. It’s great for brands that rely on visuals. Instagram is a natural fit for businesses that have lots of photo and video opportunities throughout the day. This includes restaurants, salons, interior design firms, real estate agencies, retail stores and more.
5. It’s also great for businesses that think they’re too boring for Instagram. Maybe you’re a bookkeeper or mortgage lender, and you can’t imagine what to post. Share anything that humanizes your brand! This will help you build trust and attract more clients. Consider posting about your staff at fun events. You can also post brief videos to answer questions or make announcements.
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DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula