By Melinda Emerson On 10/11/2016
It's almost Thanksgiving, and that means it's time to get your plans together for how you will generate even more revenue in 2017. Whether your business counts on holiday shopping to boost revenues, or it's a ghost town in your office after Turkey Day. Regardless, it's time re-boot your small business marketing efforts. You want to look at your revenues for the year, who were you top customers or product sales, and you'll want to evaluate your close ratios to see what closed and and how long it took. As you look toward the new year and think new plan. Here are some ideas for updating your marketing plan for 2017.
Fine-Tune Your Marketing Plan
A strong marketing strategy is key to ensuring your product is seen by your potential customers. A good starting point for doing this is reassessing your market by answering some fundamental questions:
Your answers will help you shape your marketing strategy. When you have done this, it's time to define your ideal customer:
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