By Liesha Petrovich On August 16, 2016
What business owner doesn't ask themselves the following questions about any new technology:
Does my current technology do the same thing?
As marketing automation continues to grow, it's important to not to jump into buying a new service just because it's new. Dave Chaffey, from Smart Insights, says that "marketing automation is one of the biggest trends for businesses this year, following content marketing and big data." But there are too many apps, platforms, gadgets and now trends that promise to help you succeed.
To take your business to the next level.
As business owners, we should never buy stuff just because it has some shiny new feature. How many times have you bought a must-have product or service for your business and either lost money or never achieved the promised results?
So the real question should always be: Will this help me reach my business goals?
What is Marketing Automation?
Marketing automation refers to software that allows businesses to set up a customized workflow for their marketing efforts. Instead of blindly sending out sales info, you can create a unique sales funnel for each potential customer based on their actions. For example, a special offer would be sent the next day (or within a few hours if you wanted) if your customer didn't open a specific email.
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