How to Run a Successful Holiday Marketing Campaign: 3 Tips

Chris Christoff

The holidays are fast approaching, and as such, businesses are preparing for the craze that comes with excess spending. Total holiday retail sales in the U.S. are expected to reach $1.008 trillion in 2019. With a number so colossal, your business can’t afford to miss out on the opportunity to market to its audience and reach its revenue targets.
​
That said, if your holiday marketing strategy isn’t optimized for the best outcome, you won’t see positive results at the end of your campaign. Now is the perfect time to take advantage of excess consumer spending so your brand can benefit from the holiday season.

Here are three tips to help you create a holiday marketing campaign that boosts conversions.

1. Start early
If you’re creating a campaign for a holiday that’s a few short weeks away, you might find yourself pulling your hair out. Some marketers underestimate the time and planning that goes into creating a successful holiday campaign. If you aren’t careful, you won’t be able to market to your audience in enough time to reach your goals.

The key to boosting conversions during the holidays is to plan and begin well ahead of time. So, start your campaign planning early. Decide what you need to do and assign deadlines to each task or project. Streamline your workflow by ensuring you have all the tools, software, and team members necessary to do a job well done.

2. Make your campaigns shareable
Creating solid holiday campaigns is great, but imagine if your audience could do some of the work for you by sharing them. It’s important that you make every campaign shareable across social media, email, and other marketing channels so you know your brand is reaching as far as it can.

The more people who see and engage with your campaign, the more conversions, sales, and subscribers you’ll rake in. During the holidays, consumers are looking to engage more with brands to get good deals and find the content they want. They also want to spread the word to friends and family about their findings. So, if you fail to let your audience share your content, you’re doing your business a great disservice.

Make sure your holiday campaigns are shareable. Start by creating valuable content they want to share in the first place. Around 94 percent of people who share posts do so because they think it might be helpful to others. As long as you’re creating content that benefits your audience, they’re likely to share it across multiple channels.

Add sharing buttons to your landing pages and emails. Create enticing social media content that entices users and encourages them to share it on their own social pages. Tell your subscribers you want them to share your content so they feel more inclined to do so.

3. Use captivating visual content
Part of what makes the holidays so fun is how brands use their creativity to grab people’s attention. Your audience won’t share or talk about content that doesn’t do much for them. They will, however, share and bring attention to content that’s captivating.

When creating your holiday campaigns, don’t neglect its visual elements. Incorporating visual content such as videos on landing pages can increase conversions by 86 percent. It breaks the monotony of text and gives users something interesting to engage with.
You can take it a step further by implementing interactive content into your holiday content marketing strategy as well. Interactive content is anything that requires users to actively participate.
Some examples of interactive content include:

• Quizzes
• Polls
• Surveys
• Infographics
• Videos
• Calculators

You can create a fun quiz that tells users something new about themselves. Create interactive infographics that teach your audience something new. Use social media to create a poll or survey you can use to collect customer data and drive engagement.

Conclusion

If you want to run a successful holiday campaign, these tips are sure to aid you in creating a strategy that brings your business results. The holidays are the perfect time to increase revenue, further brand reach, and grow your email list so your business reaches new heights. How will you run a successful holiday marketing campaign this year?