By mrmilesyoung on Mon, 11/21/2016
Starting a business is an accomplishment in itself but this does not guarantee that it will be a success. Obviously the most important thing is that the product or service you provide is of the highest quality. The next step is to market your small local business in the correct way. Great marketing means nothing without a great service or product but poor marketing can cripple a business no matter how great a service they provide. Many business owners are great at what they do but might not understand how to market. The following are a few tips that will help you market locally and turn your business into a local icon.
Don’t Forget SEO
People do not check the phonebook anymore when they are searching for something. They go straight to their smartphone or computer to see what Google has to say. SEO for those who do not know is search engine optimization or in laymen terms getting your site to the top of the search engine for a specific phrase. This can be done in a variety of ways including posting on industry sites with your link or simply claiming social profiles as they come up high on the search engines. There are plenty of service available that can help you with this, just make sure they are well-reviewed as many people claim to be a guru at SEO when in fact they are not.
Online Reviews Are Important
What most people do in today’s world is look at online reviews of businesses. These reviews are generally very accurate about the quality of service a business provides. For example, this dentist has a comfort dog in case you are afraid of the dentist. This can be great for those who have had a phobia of the dentist as well as petting a dog before getting a tooth drilled is always nice. Maintaining these pages and responding to reviews also shows care for customers. Leaving complaints bland shows the opposite so make sure that these pages are claimed and monitored.
Referrals Are Gold
Referrals are gold for a small business in a local town. If you are a car mechanic or an AC repair company, families tend to stick with the same companies for life unless they are prompted to do otherwise. People will not refer friends or families unless they are sure of the service that you provide. Those with large social circles can bring in quite a bit of business. Incentivizing these referrals can make them pour in whether it is a free oil change or maintenance on an HVAC system. Smaller town referral systems can lead to your company being the only one in town!
Running a business will take some great marketing if you want it to be successful. Follow these tips and you will be well on your way!
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