By Kevin Rowe
The role of content in digital marketing has progressed into becoming a staple for businesses. But with the rapid rise of content made available on the internet, important information can easily be lost. Through trial and error, I discovered that influencer marketing is one tactic that can help to alleviate this problem.
Influencer outreach, or gaining a relevant audience by working with a blogger to produce content, is a newer strategy in the world of link building for SEO. I've found this method to be highly effective, and it remains a critical component of my campaigns for clients at my digital marketing agency.
Finding the right influencer to collaborate with can be difficult due to the number of requests influencers receive. However, there are ways to improve the likelihood of securing influential bloggers who align with your brand:
Finding Your Match
It is essential to find bloggers whose style matches the content you're creating. In turn, your product will be seen by an audience who is interested in your product, and who listens to a blogger for guidance in which products to choose.
Examples of tools that make finding bloggers easier are GroupHigh, BuzzStream and JustReachOut. After using all three, I found that GroupHigh is my favorite: With a seemingly endless database, GroupHigh can filter bloggers in an array of different areas, creating an organized, easy search functionality. Some of my favorite filters include narrowing down bloggers by their domain authority, number of followers and sponsored posts. Using the tool is as simple as plugging in what keywords you are looking for. You can type in a single keyword or several different keywords to get a more refined search.
BuzzStream and JustReachOut, on the other hand, cost less than half the price of GroupHigh, but you'll be limited in the number of sources you can link to, as well as the number of filters you can apply. However, I would suggest either of these tools to companies just starting influencer outreach.
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