Contributor Enterprise & Cloud
Influencers rely on Instagram hashtags and likes.
Becoming an influencer today is easier than you think. PIXABAY
Influencer marketing has been a big part of business throughout history. Although some believe that influencer marketing began as early as the late 1800s, it really seemed to take off and evolve as celebrity endorsements become more common and as the Internet became more widely used. Now, influencers are a vital part of any business’s marketing strategy. BrightLocal’s Local Consumer Review Survey revealed that 91 percent of 18-to-34-year-olds surveyed said they trust online reviews as much as they trust personal recommendations, proving just how valuable influencers can be to a business.
Over the years, developments have changed the influencer game dramatically, with some of the biggest and most obvious being social media platforms such as Facebook, Instagram and Twitter. As business owners find influencers on different social media platforms and see how they can positively affect their bottom lines, people have made more room in the budget for influencer marketing; in fact, 39 percent of respondents reported that they planned to increase their influencer marketing budget in 2019.
Although there have been big developments that have changed the influencer marketing game (like the ability to buy Instagram followers), there have been smaller, seemingly less significant changes that have actually had just as big an impact on the influencer marketing world. One of those changes is Instagram hashtags. With the recent changes and added abilities Instagram has implemented, the influencer game has been changed yet again.
It’s easier to become an influencer.
Becoming an influencer takes a lot of work; to some, it may have seemed like influencers could only be people who were already popular. Thanks to hashtags, however, that’s not the case. In fact, because hashtags can be searched on Instagram and are connected to other relevant posts, it’s possible for virtually anybody to become an influencer by using the right hashtags, getting in front of their target audience and earning engaged followers.
Micro-influencers have more opportunities.
Before, influencers were considered users who had tens of thousands of followers or more, but as hashtags have taken a more important role in Instagram marketing and have become more searchable, it has become easier for people in different niches to take on these roles, even if they have a small following. Quality and quantity are not always equivalent, so there are now all kinds of influencers ranging from nano (as few as 1,000 followers) to celebrity (over five million followers).
Targeting followers is easier than ever.
Just like businesses, influencers have a niche and a target audience. Thanks to hashtags, it’s easier than ever for influencers to focus on their target audience and find potential followers who are interested in what they’re posting. Before, influencers could find general groups to reach out to, but thanks to hashtags, Instagram influencers can narrow down groups to target those individuals who will be the best fit for their brand and community.
Influencers are more findable.
Hashtags work as links that connect ideas or topics. When you click a hashtag, you are taken to a group of posts all relating to the same subject. Hashtags are searchable and can be followed on Instagram, making it possible for users to follow not only family and friends but also ideas and interests.
Because people can follow hashtags, it’s easier than ever before for influencers to be found and grow their following. This means that influencers are able to expand their reach and even diversify their audience just by using the right hashtags.
Hashtags ignite activism.
Not only have hashtags made it easier for influencers to grow their following and do their jobs, but they have also made it easier to make a difference in the world through activism. For example, the #MeToo movement helped influencers to connect with their audience on a deeper level by sharing their stories or by expressing love and support to followers who shared theirs. There are hundreds of other trending activist hashtags, including #animalrights, #feminism, #humanrights, #equality, and more--all are being used by influencers to inspire change.
New tools get the job done.
Whether you are a business that has already partnered with an influencer looking for the best hashtags to use or are an influencer looking to up your hashtag game, the key is using the proper tools. There are a lot of different resources that will help you improve hashtags, but if you want to change your game, then #Hashtags For Likes is the tool you will want. You know how important hashtags are, but getting them right isn’t always easy. With #Hashtags For Likes, all you have to do is search a hashtag to get analytics and insights that will tell you how well that hashtag will perform. You’ll even get trending suggestions that will help you make posts more relevant.
When you use #Hashtags For Likes, you can increase reach, make posts more relevant, better target your audience to plan future posts, and take away the guesswork of ensuring your hashtags are optimized. Using the #Hashtags For Likes tool is a game-changer you can’t afford to skip.
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