By Paul Davidescu , Adam Grushcow, Santiago Orozco
Restaurant bot marketing has started to hit the mainstream as this A.I technology empowers restaurateurs to meet two key needs from today’s consumer: speed and exclusivity.
By being able to use the power of Facebook Messenger Bot marketing, you can send the same messages you would in your newsletter but with open rates between 80-90 percent. With bot marketing you can automate many conversations that you would otherwise require a dedicated staff member responding to. You can also inform people about just about any questions they have instantaneously before they try your neighbour. Finally, you can leverage the features of a bot to drive direct sales when using an exclusive offer with a bot campaign.
Speed is the Name of the Game
A 2017 global mobile survey revealed that organizations take around 600 minutes to respond back to
customers FAQ over Facebook Messenger. By this time, they have already tried 600 other options.
Exclusive Deals: Driving $35,000 Revenue in Revenue
Eighty percent of diners are likely to try a new restaurant if there’s an exclusive deal. Many deals fail because they aren’t distributed properly, not reinforced often enough and finally, many aren’t compelling enough for customers to act on. Bot marketing gave Rapid Fire Pizzeria the ability to have patrons instantly win a free appetizer by entering into their contest and tagging their friends. These results are from a client of Matt Plapp and his ROI Engine program.
Key Results at a Glance
Today, more than 100,000 bots are being used on Facebook Messenger to collect information, make product recommendations, take orders and even to advance social good. Bots give you a new way to build brand awareness, increase foot traffic, and spread information on events and specials.
Email open-rates used to be 90 percent before mass adoption kicked in and dropped it down to under 30 percent. Bot open rates are currently at what email used to be – how long do you want to wait
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