RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

FIVE EMAIL MARKETING SECRETS THAT WILL HELP BUSINESSES ESCAPE THE DREADED SPAM FOLDER

2/8/2017

0 Comments

 
By Pia Rios
Picture
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.  As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?
Here are five email marketing secrets every small business needs to know.
PLAY BY THE RULESBefore starting any email campaign, it’s important to know the rights of your subscribers. Under Australia’s Spam Act 2003, there are three requirements to avoid being classified as spam: consent, identification, and unsubscribe facilities.
Your subscribers should deliberately sign-up to your email list, or have an existing relationship with your business. Each email you send out must also clearly identify your business as the sender and include your full contact details. Lastly, an unsubscribe feature must be built into the email to make it easy for users to opt out of receiving your messages.
CHOOSE QUALITY OVER QUANTITYDon’t buy an email list, believe me–it’s not worth it! Instead of aiming for a large number of subscribers from the start, it’s better to target the right people who have higher chances of converting. The key here is aiming for lower unsubscription rates.
Think of incentives that will motivate people to sign up for your email list. You can give access to new research, a discount, or a free trial. Use your sales funnel to identify which touchpoints should include a sign-up opportunity.
USE STICKY SUBJECT LINESNow that you’ve gained access to your audience, the next hurdle is getting them to click your email open. It’s time to ditch the generic subjects and stop using click bait techniques. Keep it casual, use proper grammar, and add a little humour as needed. Be as creative as you can, while keeping your subject relevant to what your email is about.
MAKE EVERY CLICK WORTHWHILEThe best way to get people to read your emails is to create content that’s fresh, timely, and relevant. Start by narrowing down your market and segmenting it into smaller groups. This way, you can target subscribers in a particular post code for a pop-up sale, or send the right product tips to your existing customers.
Design your content in a way that it’s easy to scan and share on social media.  Don’t be afraid to take visual elements from your website and apply it to your templates for consistency. Before running your campaign, test it on multiple browsers and mobile devices to make sure that your message is readable on all screens.
STAY COMMITTEDIt takes a lot of time and effort to build and sustain your readership. If you go too long without sending anything or if you blast the same thing over and over, the higher your chances are of being marked as spam. You need to plan the frequency of your emails and map the types of content you will be sending out on a calendar to make sure you’re sending the right emails at the right time.
Email marketing is all about trial and error, don’t be disheartened if you don’t get it right the first time. What’s important is to get started, and make changes as you go along. Go ahead, use these tips, and start on your way to getting those elusive clicks.

Source:http://www.dynamicbusiness.com.au/small-business-resources/sales-and-marketing/five-email-marketing-secrets-that-will-help-businesses-escape-the-dreaded-spam-folder.html
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula