RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

Businesses shift gears to social media platform for marketing strategy

8/18/2016

0 Comments

 
53% of Singaporean marketers use social media for brand communications.

As consumer behaviour and people become more connected via digital channels, social media monitoring has overtaken more traditional metrics for marketing strategy.

According to TNS's Marketing Monitor study, noted that among the people who use internet, 96% use social networks, making it easy for businesses to target potential consumers.

Gone are the days when businesses only rely on market share data and information from media agencies. Now, marketers use social platforms such as Facebook, Instagram, and Twitter to monitor and evaluate their campaigns and marketing activity.

"This mass adoption of social provides marketers with an array of sources when it comes to developing strategies and evaluating the effectiveness of their marketing activity. As the digital ecosystem evolves, we will continue to identify new ways to build insights," TNS Digital Director Zoë Lawrence said.

While majority of marketers use social media channels for brand communications, a huge chunk also utilize the said platforms for customer service, sales channel, providing insights to inform product development, amplifying other marketing activity and mining for customer intelligence.

The study also reported that social media plays a big role in e-commerce strategy, as 42% of the businesses use social media in their advertising and 32% utilize social media buy buttons.

The results of the study follows the trend observed in the whole of Asia Pacific region, where 92% of wired consumers access social media. 
​
Source: http://sbr.com.sg/media-marketing/more-news/businesses-shift-gears-social-media-platform-marketing-strategy
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula