By mrmilesyoung on Mon, 11/21/2016
Starting a business is an accomplishment in itself but this does not guarantee that it will be a success. Obviously the most important thing is that the product or service you provide is of the highest quality. The next step is to market your small local business in the correct way. Great marketing means nothing without a great service or product but poor marketing can cripple a business no matter how great a service they provide. Many business owners are great at what they do but might not understand how to market. The following are a few tips that will help you market locally and turn your business into a local icon.
Don’t Forget SEO
People do not check the phonebook anymore when they are searching for something. They go straight to their smartphone or computer to see what Google has to say. SEO for those who do not know is search engine optimization or in laymen terms getting your site to the top of the search engine for a specific phrase. This can be done in a variety of ways including posting on industry sites with your link or simply claiming social profiles as they come up high on the search engines. There are plenty of service available that can help you with this, just make sure they are well-reviewed as many people claim to be a guru at SEO when in fact they are not.
Online Reviews Are Important
What most people do in today’s world is look at online reviews of businesses. These reviews are generally very accurate about the quality of service a business provides. For example, this dentist has a comfort dog in case you are afraid of the dentist. This can be great for those who have had a phobia of the dentist as well as petting a dog before getting a tooth drilled is always nice. Maintaining these pages and responding to reviews also shows care for customers. Leaving complaints bland shows the opposite so make sure that these pages are claimed and monitored.
Referrals Are Gold
Referrals are gold for a small business in a local town. If you are a car mechanic or an AC repair company, families tend to stick with the same companies for life unless they are prompted to do otherwise. People will not refer friends or families unless they are sure of the service that you provide. Those with large social circles can bring in quite a bit of business. Incentivizing these referrals can make them pour in whether it is a free oil change or maintenance on an HVAC system. Smaller town referral systems can lead to your company being the only one in town!
Running a business will take some great marketing if you want it to be successful. Follow these tips and you will be well on your way!
Susan Gilbert — November 21, 2016
Use These 4 Tools for Pinterest to Improve Your Holiday Marketing
Today I have some resources to help you improve your holiday marketing strategy on Pinterest. Here’s four links with tips and tricks to kick start your Monday.
Pinterest is one of the top social networks for brand visibility and generating sales. Businesses can take advantage of this valuable resource to gain more exposure online. In order to attract more customers it helps to have access to the right tools. Would you like to increase your sales from Pinterest? Take advantage of these four resources, and let me know how these work for you!
1) Turn images into attractive pins – Pablo
Make your pins more visually attractive and provide your followers with images they will love to share. Pablo from Buffer is an easy to use graphics tool that allows you to edit images from their selection or yours. Features include a text editor and various filters with options for sharing on social media.
2) Group board directory – Pingroupie
In order to grow your followers it helps to connect with the right audience. Pingroupie helps you find the right groups for your business niche to pin and interact in. Just choose the right category and click search. Results will provide you with how many members and the date when the group was created. The is a great way to start making connections right away.
3) Sync your Facebook page to Pinterest – Pinvolve
Convert your Facebook photos into pins instantly. Pinvolve, available for free with paid options, and allows you to connect your Page and save time in designing pins. Features include storing your photos in one place, converting posts to pins, and posting your pins to your Facebook Page. Soon users will also be able to embed Pinvolve on their website or blog. This is a perfect solution for busy visual marketing professionals and bloggers.
4) Take your Pinterest marketing to the next level – loop88
Create branded content that your followers will want to share. loop88 helps your business develop a targeted profile that helps you connect with influencers in your market. Manage promoted pins and create stunning visuals that will increase your sales results.
Hopefully you will find these Pinterest tools useful to your holiday marketing strategy. Are there any that you would like to add as well?
By Cheryl Conner
If you own a small business, it’s not too late to generate some extra PR for Small Business Saturday, on November 26. This week I tapped the social media universe for creative ways entrepreneurs are using the occasion to capture additional holiday sales. Here’s what they’re doing this year:
ByKevin George — November 18, 2016
A sea of opportunity awaits the marketers, but it all depends on what medium they use to target approach and nurture leads. With social media marketing and email marketing being the two main sources for a marketer to boost business, it gets extremely difficult to choose just one.
Though many seem to believe that email marketing is dying. But email is like the origin of the marketing tree. Paul Buchheit, a founder of FriendFeed once said that “Email is not going to disappear. Possibly ever. Until the robots kill us all!” This seems to be quite comforting in a dark way!
With this, the Monks take you on a heavenly tour of both these marketing sharks that work remarkably well solely and even as a team.
Social Media Marketing – Connects Instantly!According to various statistical studies, 0% of the U.S. population now has at least one social networking profile; while more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion in 2016 to 2.5 billion by 2018. That’s a huge number. With a majority of people and brands now on social networks, it’s not a task to approach and make your brand visible to a larger audience.
Email Marketing – Bonds Instantly!Email marketing stands at 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million; MarketingLand study. Email marketing was thought to be dead with the emergence of social media marketing but email is still standing strong.
2015 MarketingSherpa report, states that 72% of consumers say email is their favored channel of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
Email Marketing vs. Social Media Marketing – Pros & ConsEmail Marketing Pros:
Nov 12, 2016 by Annie Pilon
Marketing is constantly evolving. So if you want to create a marketing plan for the coming year, you need all the most updated tools and strategies. Members of our small business community shared some of their top tips in posts this week. Check out ten of the best ways to update your marketing strategy in the list below.
Use These 20 Essential Marketing Tools
If you want to take your marketing to the next level, you need the right tools. That means you likely need a lot of different marketing services that focus on different purposes. There are 20 different marketing tools that can be essential to your business listed in this Zaneguide post by Zane J. Heil.
Factor the Effects of Decision Fatigue into Your Marketing
Decision fatigue is a theory that can potentially keep your customers from making purchases. But if you factor that theory into your marketing, as this Two Feet Marketing post by David Lowbridge suggests, you can give your business a better chance. You can also see what BizSugar members had to say about the post here.
Write Winning Content for Short Attention Span Readers
Today’s consumers aren’t likely to spend a lot of time reading your content if it doesn’t grab their attention right away. That means you need to know how to write for readers with short attention spans, as this post by Lisa Froelings on The Sociable details.
Get More Local Website Traffic
For local businesses, online marketing is still essential. Local search tips like the ones in this Search Engine Journal post by Mandy Wodnick can help you get more local website traffic and reach more customers who are looking for businesses in your area.
Achieve Marketing ROI With These Tips
If you want your marketing efforts to be successful, you need a real plan and the ability to actually measure results, as detailed in this post by Rachel Strella of Strella Social Media. You can also see discussion about the post by BizSugar members here.
Use A/B Testing to Build Buyer Personas
If you want to effectively market your business, you need to create accurate buyer personas to give you an idea about who you’re marketing to. And you can use A/B testing to achieve that thanks to the information in this Kissmetrics post by Aaron Agius.
Make Your Blog Visually Appealing
Blogs can be great marketing tools for businesses. But you need your blog to visually appeal to readers and potential customers if you want it to have any impact. These tips from Neil Patel offer some ways for you to make your blog more visually appealing.
Get Influencers to Read Your Blog Posts
In addition, influencers can have a big impact on the effectiveness of your blog posts. This post by Tony Paull of Tony Paull Consulting features some ways you can get influencers to read your blog posts. And members of the BizSugar community also comment on the post here.
Consider These Small Business Conferences for 2017
Conferences can be a great way to network and improve your business’s reach. And there are many different small business conferences throughout the year for you to consider. Here are some for 2017 shared by Nicholas Milewski on the Plousio blog.
Dial in Your Visual Ads
When it comes to visual advertising, there are many different online tools and platforms you can use to create your strategy. This Marketing Land post by Brad O’Brien includes some tips for using platforms like Pinterest and Snapchat to dial in your visual ads.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: firstname.lastname@example.org.
Catch up on my current posts along with industry articles