RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula

5 Ways to Test Mobile Marketing in Your Small Business

2/9/2017

0 Comments

 
By Rieva Lesonsky
Picture
Is your small business taking full advantage of the power of mobile marketing? You should be, because Americans are addicted to their smartphones, and show no sign of putting them down any time soon. Take these statistics from Deloitte’s 2016 Global Mobile Consumer Survey:
  • More than 40 percent of Americans of all ages check their phones within five minutes of waking up.
  • More than 30 percent of Americans of all ages check their phones within five minutes of going to sleep.
  • Overall, Americans check their smartphones an average of 47 times per day; the 18-to-24-year-old crowd checks nearly twice as often—82 times a day.
And while 18-to-24-year-olds normally lead the pack in their use of mobile technology, Deloitte reports an interesting shift: Older demographics are even more tech-crazed than younger ones. Specifically, the 25-to-34-year-old group is twice as likely as 18-to-24-year-olds to say they are “early adopters” of technology; 44 percent report that they buy new technology as soon as it hits the market.
What does America’s increasing reliance on smartphones mean to your small business? With customers spending so much of their time on their phones, it only makes sense that your marketing message needs to be there, too. Here are five ways you can use mobile marketing to grow your business.
​1. Develop a mobile-friendly website. If your site isn’t mobile-friendly, customers trying to view your website will get frustrated. Even worse, they may never find your website at all. That’s because Google modified its search algorithm last year so that mobile-friendly websites rank higher in results when searches are done on mobile devices. For best results, use responsive design so that your website will display correctly on all types of smartphones.
2. Send mobile-friendly emails. Emails are still one of the most effective marketing tactics for businesses of all sizes. No matter what age group, most people check their email at least once a day for both business and personal reasons. However, consumers increasingly use smartphones to check their email, which means your design and content must be simple and short enough to display clearly on a small screen.
3. Try text message marketing. The Deloitte study found that although email is still essential, people are using shorter forms of communication—specifically, instant messaging/text messaging—more often on their smartphones. No matter what age demographic, participants in the survey say their use of these short communication forms has increased in the past year. In addition, the majority of smartphone users check their texts before they do anything else on their phones.
You can build your SMS marketing list just like you do your email list. Promote it everywhere possible—on your website, in your marketing emails, via signage at your business, and by asking customers verbally if they’d like to sign up. Offering something in exchange for opting in, such as a discount or a free gift, will help you build a substantial list of SMS subscribers.
Because it’s so immediate (people tend to check texts as soon as they get them), SMS marketing is a great way to drive immediate demand for your business. For instance, if it’s a slow afternoon at your restaurant, you could text your customer list with a two for one lunch offer. Did a customer at your hair salon cancel an appointment at the last minute? No worries: Text your list about the opening, and chances are you’ll quickly fill it.

ReadMore:https://www.allbusiness.com/5-ways-test-mobile-marketing-small-business-110203-1.html
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
Disclaimer
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is  
NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2009, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION. ​
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast
  • $100K Food Cost Formula