Looking professional is important for every business - after all we all need to impress our clients. So, here are some great tips on how to look professional and impress.
1. Have a responsive Web Design.
Your business website’s appearance and usability will say a lot about your business. We can compare a poorly designed and static website to an old, run-down building having a broken sign or outdated stock in the window that will put off shoppers
Having a poorly designed website is like telling your customer that you don't care enough about them and that they should go somewhere else if they want the best experience and business in good shape.
Apart from deterring your customers, Google now penalizes those sites which are non-responsive. This can, therefore, bury you below your competition in terms of mobile friendly websites meaning you will rank lower in search engine results.
2. Take Advantage of Blogging/Social media
According to a report by Hubspot State of Inbound Marketing Lead Generation, companies that blog receive 97 percent more inbound links compared to those that do not. B2B marketers who have active blogs get 67 percent more leads compared to their counterparts who have none.
If you are a small business owner looking for recognition as an authority in your field, start a business blog. It is a very cost effective method of inbound marketing that can help generate leads and improve your search results. This is what makes it the best vehicle to be the industry leader.
For blog posts to get more traction, incorporate social media into your inbound marketing strategy. Social media can help you build relationships, expand your reach, and boost your online visibility. Post on a regular basis and share your blog posts across all your social media channels.
Set up a Google for Business account and start posting using your Google+ business page. Even though Facebook page and many other posts do not appear in Google search engine results, your Google+ posts will appear.
3. Use consistent Branding.
With all the things you have to do, it can become easy to have a disjointed, on-the-fly approach to creating marketing campaigns and materials. This could end up hurting your brand since it will confuse customers and give potential customers a wrong impression about your business.
A consistent branding approach includes the colors, logo, tagline and font. They should be incorporated throughout all of your marketing channels.
This will give your business a more professional look and also make you stand out from your competitors, build the trust of potential and existing customers and strengthen your identity.
4. Keep on top of customer feedback.
It is unacceptable to take more than a few days to respond to your customer's emails. Communication is very important whether you are a small team or an individual. This is the key part of your customer service and it shows the customers that you care about them and that their feedback is highly valued.
If you invest in customer service, you will build a good reputation which is very important in making your business look professional.
5. Get Media Coverage.
It is a good idea to reach out to bloggers and journalists and let them know what your business is all about and how you can be a resource to them.
One way to reach them is by sending a well-drafted email which could help you gain press and attract attention to your business. However, you have to avoid spamming them with irrelevant information and instead come up with a tactful approach.
An example is spam is trying to pitch a food writer when you are a tech company. If you are an expert in a particular industry e.g. marketing, provide thought leaderships and insights instead of asking for coverage.
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