By Jordan Lore
Over 1.7 billion people now use Facebook. Let that sink in.
That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete.
Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible.
In this article you’ll learn the 45 best Facebook marketing tips for businesses.
1. Complete your about page
You’d be surprised at how many Facebook about sections are left barren. Completing the about page of your business page is crucial. Your Facebook business page can often be the first place your visitors head to after a Google search. Make sure all of your information is in order including your website, social links, and contact information.
2. Double down on past successes
Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers.
Conventional thinking might lead you to create original content each and every time but that doesn’t always have to be the case. To save you needed time and energy, try reposting or recycling content that has performed well in the past.
To piggyback on the success of our article 100 Growth Hacks Learned From 5 Years as a Startup the Wishpond team recycled it into a SlideShare, which made it to the front page, which transformed into an article on how to make the front page of SlideShare.
3. Change/update Facebook cover photo
The Facebook cover photo is an often overlooked area for some self promotion. If you’re holding a contest or giveaway, your Facebook cover photo can act like a promotional billboard. Show off the prizes you’re giving away and a link to the contest for all of your visitors to see.
4. Pin a post
Don’t miss out on the opportunity to pin a post to the top of your Facebook feed. After publishing a new blog post, launching a giveaway, or announcing a new feature pin it to the top of your feed so that it’s the first post your visitors see.
5. Claim your Facebook vanity URL
Once your Page has 25 Likes, you can claim your vanity URL, meaning you can direct fans to a URL like “facebook.com/YourBusinessName”. This helps visitors to find your page, and makes it easier for you to promote your page on other marketing materials.
6. Include Like buttons on your website and blog
Having Facebook Like buttons on your website and blog can direct traffic from these channels to your Facebook Page, turning blog readers and customers into social media fans. Entice them into liking your Page with a CTA – for example, “Like our page to stay up to date with the latest products and promotions!”
Facebook media comes in all shapes and formats making it a perfect way to hold a Q&A session with your followers. Post a start date and time for questions. Then post an update to request questions from your followers. Answer those questions live, pre-record a video, or just simply write in some replies. The choice is up to you.
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