RESTAURANT COACHING & CONSULTING
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast

4 Ways to Tell if a Marketing Agency Is Committed to Your Success … or Their Own

1/11/2017

0 Comments

 
By Jaime Nacach
Picture
Know when a marketing agency is in it to win it – for your business.
In the digital age, the marketing industry is booming. Companies of all sizes outsource their marketing efforts to stay competitive in today’s fast-paced world. It’s vital to understand the difference between a marketing agency that’s truly invested in a client’s success versus one that is solely concerned with generating profit for itself. Learn how to pick the perfect marketing agency.
1. They Know You, Not Their Bottom Line
Picture
A great marketing company is a networking pro: they readily acquire, meet, and engage with their customers. Part of this comes from knowing the specifics of their clients. Your marketing agency should know the details of your brand, your short- and long-term goals, and show a genuine interest in what you do.
​Marketing professionals are passionate and curious by nature. This means they should also know your customers. They should be as dedicated to helping you achieve your business goals as you are. They also should care about your bottom line as much as they care about their own.
Picture
2. They Exercise TransparencyTransparency is a hot commodity in today’s business world. When you funnel a lot of money into garnering results, you want to know what you’re getting for your investment. A great marketing agency will be transparent about billing practices and provide a roadmap for success. Rather than accost you with jargon and industry speak, they’ll illustrate just how you’ll get a return on investment.
Most of all, a good agency will want to make the relationship work as much as you do. Not all agencies are the perfect fit for your company, and a good one will tell you so. You shouldn’t be the only one doing the courting: A marketing agency dedicated to your success will make pitches and ask questions specific to your business.
3. They Have Room To ImproveNo one is perfect. If the marketing agency you’re looking into thinks they are beyond reproach, they might be more interested in padding their own bottom line than helping your company. What does an evolving company look like? They have any (or all!) of the following:
  • A commitment to continuing education. Employees continually train through conferences, exercises, and other learning opportunities.
  • They’re open to trying new things. Agencies regularly innovate and accept feedback from other customers. If you’re considering trying something specific, they should be open to it.
  • They’re agile. A quality agency will know when to shift course, and be nimble enough to adjust without a costly overhaul.
  • They evolve. Take a look at a prospective agency’s portfolio. Does it show a progression over time, reflecting changes in trends? If their portfolio is simply more of the same, it signals a stagnation that might not be right for your company.
4. Choose An Agency That Fills in the GapsThink of your marketing agency as your company’s Swiss army knife: it’s a multi-purpose tool that can take on the skills you’re lacking. If a prospect isn’t prepared to be the go-to entity for your diverse marketing needs, they’re just in it for themselves. Seek a jack-of-all-trades that is eager and willing to step in and pick up the slack.

Picture
Source:http://www.business2community.com/marketing/4-ways-tell-marketing-agency-committed-success-01731687#hOVX2Q0vEdfFHL3d.97
0 Comments



Leave a Reply.

    Picture
    Restaurant Marketing Blogs

    Marcus Guiliano

    Catch up on my current posts along with industry articles

    Archives

    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

Marcus Guiliano Productions LTD
PO Box 731
Ellenville NY 12428
​(845) 647-3000

www.MarcusGuiliano.com
  • Home
  • About
  • Learn
  • Blog
  • My Business Book
  • Contact
  • My Forbes.com article
  • Be a guest on my Podcast