By Laura Donovan
Marketing and advertising have changed dramatically in the past several years. While some Boomers and Generation X folks still like to read a paper, or watch TV the Millennials are changing the way everything is done.
Millennials have been born and raised on media with information at their fingertips. The only generation to have computers and digital information from their first day on Earth. They also account for nearly one quarter of the US population and have an annual buying power of more than $200 billion.
It is expected that in 2017 their combined spending will outnumber all other demographics.
Attracting and converting this group is not easy, the old methods do not apply. So how can you engage this group and get them interested in what you have to offer? Here are 4 tips to take into consideration.
Omnichannel marketing provides consumers the ability to engage with a business in any format, in a physical store/office, an online website, a mobile app, a catalog or through Social Media.
Millennials are not easily manipulated. They look to their friends for recommendations and referrals. They are seeking out their own information and they place more value in the opinions of their peers than a direct message from a business.
Additionally, you can bombard them with ads and updates and emails, but they will eventually return to a business because of a good experience they had in the past or find your business because of your reputation with other consumers.
With the diverse range of consumers, it is becoming increasingly necessary to change your marketing and advertising tactics based on each demographic. If your services/products span several demographics you have your work cut out for you.
However, it is more important than ever to reach your customers and potential customers where they are and how they want to be reached if you want to grow your business (let alone stay in business!)
And just remember, Millennials are people too!
Catch up on my current posts along with industry articles