By Abdullahi Muhammed
Whether you’re promoting your freelance business or helping your clients promote theirs, certain marketing skills are a must. According to a report by Spera, 63% of freelancers say marketing is the most important expense to grow their business.
So what do you need to know to succeed? Here are 12 in-demand marketing skills that can help you.
Even if you’re a designer or developer, you need writing skills to succeed as a freelancer. Eloquent writing can help you land a client with your application. And even if you’re a great coder, spelling errors might turn potential clients off.
You will likely communicate with most of your clients by email. Clear, concise writing is an invaluable skill to communicate efficiently and be understood.
2. Conversion optimization
If you want to get more freelance clients, you need to have a website designed to convert. Learn the essential elements of a high converting website and test different options to see what works best to convert clients.
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3. Content marketing
According to Venngage, content marketing was one of the “hot” marketing skills of 2014 and 2015. Businesses are looking to hire freelancers with content marketing experience to supplement their in-house teams. Take advantage of this growing market by adding “content marketing” to your list of skills.
Attend events, workshops, and participate in digital networking to help find more clients. Participate in webinars, online discussions and create valuable connections long term. It’s an essential skill for business growth.
5. Social media
Social media marketing is an important skill to help you find clients. At the same time, businesses are always looking to add new social networks to their marketing arsenal. If you’re already savvy with the newest platforms (think Snapchat), you can become a valuable asset for your clients.
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