10 Ways to Update Your Marketing with New Trends and Technology

by Annie Pilon |Oct 14, 2017

New technology, trends and techniques are likely to have an impact on how you do business in 2018. These changes can vary depending on your business or industry. But members of the online small business community have lots of experience updating their online marketing and other operations. Here are some tips to help your small business do the same.
Pay Attention to the Key Drivers of the Coming Digital TransformationTechnology is constantly transforming the methods businesses use to run their everyday operations. So if you want to keep up, you have to pay attention to the factors that drive that change. This post by Blair Evan Ball of Prepare 1 includes a rundown of some of those key drivers.
Don’t Believe These Myths About Video Social Media MarketingVideo has become a huge part of the social media strategy for a lot of businesses. But you can’t believe everything you hear about video social media marketing. In this Marketing Land post, Jordan Kasteler debunks some common myths about using video on social media.
Learn These Trends Regarding the Future of Content and SEOContent marketing and SEO are two concepts that constantly change due to evolving trends, tools and technology. To learn more about the trends that could impact the future of content and SEO, check out this Content Marketing Institute post by Andy Betts.
Use These Techniques to Grow Your Business in 2018Looking forward to 2018, you’ll need to grow your business in ways that are going to resonate with modern consumers. This post by Valentine Belonwu on Just Money Web includes some key tips for growing a business in 2018. And BizSugar members share thoughts on the post too.
Steer Clear of These Content Marketing Best PracticesThere are some common tips and best practices for content marketers that might actually do more harm to your business than good. To avoid any negative impact from those marketing myths, check out the list and explanations in this post by Neil Patel.
Remember These Three Essentials for New WebsitesA website is an essential part of any online marketing strategy. And there are some essential ingredients that go into making an effective website, as Ivan Widjaya of Noobpreneur reviews in this post.
Keep Your Core Values in MindAs technology and trends change, your methods are likely to change as well. But one thing that shouldn’t change is your business’s core values. This Strella Social Media post by Rachel Strella includes a discussionon seeking clarity regarding those values. And members of the BizSugar community chime in here.
Improve Page Speed for More Traffic and ConversionsNo matter what kind of fancy online marketing methods you use, all of your efforts can be derailed if your site loads too slowly. That’s why improving page speed can lead to more traffic and conversions for your small business. Jeremy Knauff elaborates in this Search Engine Journal post.
Follow This Legal Guide for BloggersThere’s more to blogging than just throwing a few quick posts together. You need to consider legal issues like copyright and fair use images. This Process Street post by Ben Mulholland includes a guide you can use to navigate these legal issues for bloggers.
Use These Business Tools for EntrepreneursThe tools you use to run your business can make a big difference in how you reach customers. The tools listed in this post by Vartika Kashyap on Onaplatterofgold.com can go a long way for your business. You can also see commentary on the post over on BizSugar.