10 Ways to Improve Your Online Marketing Game in 2017

By Annie Pilon

If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips for upping your online marketing game in 2017.
Create Awesome Headlines That ConvertWhen creating content for the new year, you need to make sure you have strong headlines. Those headlines can draw people’s attention and help you ultimately gain more customers. Here, Hassan Ud-deen shares tips on creating headlines that convert on the Hardenbrook blog.
Get Customers to Trust Your Ecommerce StoreIf you sell products online, then garnering trust between your business and potential customers is a must. If you’re looking for your store to gain some traction, take a look at this post on Getentrepreneurial.com by Megha Parikh.
Promote Affiliate Offers on FacebookAffiliate offers can be a great way to increase the income for your business. And Facebook can be a great platform to promote those offers. In this post on the No Passive Income blog, Erik Emanuelli points out a few methods you can use to promote affiliate offers on Facebook. And BizSugar members comment on the post too.
Use This B2B Marketing Strategy That WorksWhen marketing to business customers, your strategies might vary from businesses that market to consumers. But there’s one simple strategy that you can use to increase your sales, as outlined in this post by Stefan Schulz on the Orpical Group blog.
Maximize Results for Your Products Using TechnologyTechnology can help you innovate and come up with new offerings. But it can also help you market and maximize results for those products. This Techlofy post by Nitesh Mishra includes some tips for using technology to make the most of your products.
Stop Trying to Innovate With Your ContentWhile content marketing can be a great strategy for all different types of businesses, some go about it the wrong way. In this Content Marketing Institute post, Marcia Riefer Johnston explains why you should stop trying to innovate with your content. And the BizSugar community also shares thoughts on the post.
Read More and Become an Expert Blogger in 30 DaysIf you want to use blogging to market your business in 2017, then you need to become an expert blogger. And one of the best ways to improve your writing is to read more. This Process Street post by Ben Mulholland explains how you can accomplish that in just 30 days.
Generate More Comments to Your Blog PostsBlogging is a great way to increase engagement between your business and customers. But if you can’t start conversations, then it isn’t likely to do your business much good. In this post, Ann Smarty of MyBlogU shares some tips for generating more blog comments.
Use These Resources to Up Your Webinar Marketing MojoWebinars can be another great resource for small businesses looking to gain traction online. And there are plenty of resources you can use to up your webinar game, like the ones listed in this Resonance Content Marketing post and podcast by Rachel Parker. You can also see commentary on the post over on BizSugar.
Drive More Repeat Visitors Through SEORepeat visitors are necessary for any business hoping to be successful online. And you can ensure some of that repeat business through the tips in a post about SEO by Neil Patel.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Source:​https://smallbiztrends.com/2016/12/10-ways-improve-online-marketing-game-2017.html