10 Overlooked Elements of Running a Successful Business

​by Annie Pilon In Small Business Operations

Running a business is complicated, which means there are some factors or tasks that tend to get overlooked. From basic concepts to more involved processes, members of our small business community have plenty of tips for dealing with those sometimes overlooked business tasks. See the full list of tips below.

Be Sure to Spend Enough Time on Marketing
So how much time should you be spending sharing content or connecting on social media or networking at industry related events? How long should you be spending on marketing in general? It depends. Answer the Small Business Trends poll and see how you stack up against others for amount of time spent marketing your business.

Learn the Difference Between User Experience and Customer Experience
The user experience and customer experience are important considerations for any business. But they’re not the same. And understanding what each is can make a big difference for your business. Caroline Sober-James explains more in this Acumium blog post.

Get Honest Feedback for Your Business Idea
Coming up with a great business idea is, of course, important. But you also need to gather some honest feedback about your ideas if you want them to succeed, as Cate Costa discusses here. Members of the BizSugar community also share thoughts on the post here.

Invest in LinkedIn Marketing
LinkedIn can be good for more than just keeping in touch with your professional connections. There are plenty of marketing opportunities that the platform presents, as Aaron Agius details in this Search Engine Journal post.

Determine Your Brand’s Social Media Persona
Lots of brands get on social media and just start posting without giving it much thought. But to really make an impact with your social media, you need to determine a persona. This post on the Inkhouse Inklings Blog by Sarah Mitus explains the importance of having a persona for your social media efforts.

Pitch Your Online Content for the Right Audience
Finding your target audience is absolutely essential to any business. And you need to constantly keep that audience in mind when creating and pitching your online content as well. This Two Feet Marketing post by David Lowbridge includes some thoughts on pitching content to your audience. And you can also see discussion about the post over on BizSugar.

Use These Tech Savvy Ways to Tell Your Brand Story
Every brand needs to tell a story. And you can actually use technology to help convey that story to customers and potential customers online. Here, Ivan Widjaya shares some tips about using technology to tell a brand story in this Noobpreneur post.

Improve Your Email Click-Through Rates
When it comes to email marketing, there’s a lot of emphasis put on gaining subscribers. But if you want your email marketing to have any impact, you also need to focus on improving your click-through rates. Here, Neil Patel shares some strategies for improving click-through rates on emails.

Build Customer Trust to Stand Out in a Crowd
There are tons of flashy strategies out there for making your business stand out. But few are as effectively as just building good old fashioned trust with your customers. Sherry Gray of ChamberOfCommerce.com discusses more here. And BizSugar members discuss the post here as well.

Use SEO to Get Local Customers to Cling to Your Content
When you think about the importance of SEO, you probably consider how essential it is to online businesses. But local businesses can use SEO and content marketing to reach customers as well. Here, Bhupinder Kaur Chhabra outlines how SEO and content can benefit local businesses in the Blurbpoint blog.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  sbtips@gmail.com

Source:http://smallbiztrends.com/2016/09/10-overlooked-elements-running-successful-business.html