By Ivana Taylor Apr 2, 2016
No matter how you slice it, there are only three things any small business owner wants — to get more customers, keep more customers and make more money. It’s simple. But it isn’t easy.
Don’t worry, I’ve pulled together the latest and greatest new sales and marketing books that have either come out or are just about to be published. All of them are focused on your favorite topics of sales, marketing and customer engagement.
As you read through the summaries, notice the intersection of basic fundamentals evolving into new strategies in response to the fast paced changes we’re seeing in technology and consumer demographics.
Get Your Sales on Track for Success
7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization
Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges
Marketing Books for Businesses of All Sizes
Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success
The CMO’s Periodic Table: A Renegade’s Guide to Marketing
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Excellent Engagement – The Key to Successful Marketing
The Hook: How to Share Your Brand’s Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
Business Charisma — The Magnetism of Personality, Presence, and Customer Engagement
Connect: How Companies Succeed by Engaging Radically with Society
Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
What’s On Your List of Sales and Marketing Books?
I’ve given you my list of new sales and marketing books, now I’d love to know what you’re reading and why. Have you found a new sales and marketing book that has impacted your business? Please share it in the comments below.
Catch up on my current posts along with industry articles