By Kashem Miah
62% of online shoppers are brand loyal, providing a great opportunity for brands to take advantage of their loyalty and turn it into a long-term relationship. That’s good news for online businesses that hope their customers will return — but what about those looking to acquire new leads?
With hundreds of competitors going after the same potential customers, digital marketing is key to the success of your online business. It amplifies your message and gets your products or services in front of new eyeballs, helping you build a brand that inspires loyalty. But knowing how to craft that marketing plan can be confusing. Do you need a Facebook page? A Twitter feed? An Instagram account? What about a blog? What elements are crucial to the success of your website?
Today’s online consumers are in completely control of their shopping experience. They compare prices, buy from any one of their many devices, and expect an easy, customer-friendly experience. Out of necessity, marketing has adapted to meet the customer wherever they are in their buying journey. According to customer experience expert Colin Shaw, customers are more likely to leave you over a service-related issue than price.
We’ve compiled this comprehensive digital marketing guide because we want to help you become better marketers and, in turn, be more successful at what you do. Whether you’re launching your first business on the web or looking to inject some life into your site’s marketing campaign, this guide will give you the tools you need to become successful in your online marketing efforts.
Catch up on my current posts along with industry articles