Research from Winterberry Group found that guest data plays a key role in the way restaurants handle challenges, including increased competition, declining guest loyalty, and gauging the overall effectiveness of marketing efforts, according to a news release from study co-sponsor, Fishbowl. More than 200 restaurant brands took part in the study, which was also sponsored by the The Coca-Cola Company.
"Actionable data insights continue to emerge as the real trade secret to success in almost every service-oriented market, and the restaurant industry is no exception," Fishbowl CEO Dev Ganesan, said in a news release. "Being able to make informed, data-driven decisions and engage guests with a high degree of certainty and minimal amount of risk is an absolute must for our clients.This report
underscores that requirement by demonstrating the results a data-driven approach delivers to brands that have made it an integral part of their businesses."
Among the reports key findings are:
"Data insights enable companies to be more nimble and adept in responding to challenges and changing trends and empower them to rise above competition," Winterberry Group Managing Director Jonathan Margulies, said in a news release. "Understanding and embracing the shifts currently underway in the restaurant industry from the marketers' perspective can have monumental impacts on the future of any brand."
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