By Mike Templeman
With so many pieces to the inbound marketing puzzle, a brand can easily become overwhelm with the numerous tactics and techniques to generate exposure to their business. Especially as a startup or a brand that is struggling to find their place on the Internet, how do you begin the year strong in your marketing to yield favorable results like increased followers, leads, more sales, and loyal customers?
The good news is that inbound marketing is not complicated and there are core practices that are tested, tried, and true to getting more eyeballs to your content and boosting brand exposure. The following six steps will help guide you in developing a solid marketing plan for 2017 and give you the slight edge above the competition.
#1 Create Buyer Personas
Establishing a clear target audience plays a vital role in your inbound marketing plan. Your entire strategy will revolve around creating content that speaks and appeals to this audience. The more clarity you have on who you’re talking to, the better content you’ll publish that gets your market engaged.
Developing buyer personas is the best way to gain a clear vision of your ideal customer and knowing which content topics to focus on to reel them in. These buyer personas will serve as your guide to creating your content marketing strategy for the year. You’ll understand the problems, challenges, pains, and questions that affect your prospects the most, and publish content that addresses these issues…making your content much more effective.
#2 Focus on Growing & Nurturing Your Email Subscribers
According to EmailMonday, 74% of companies see email marketing as still being one of the channels with the highest ROI even five years from now. Building your leads list is the lifeline to your business. By capturing quality leads into your sales funnel, you create more opportunities to convert these prospects into buying customers. With proper nurturing tactics, your email list can be a revenue-generating machine for your business.
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