By Clifford Jones – Contributing Writer, June 26, 2019
If you own or lead a business, you know stress — especially the stress that has accompanied the massive disruption of marketing technology. Change creates stress, and stress creates bad stuff — but I’m here to help you deal with that with a simple, five-minute visualization exercise to defend against the stress of making your marketing work.
As a small-business owner since 1991, I’ve overcome some pretty bad stuff, including losing my mental, physical and spiritual health. A back injury led to a humbling surgery, and I found myself on a walker at only 42. It took a renewed faith and two years to build back my strength, business and finances.
I developed this visualization exercise while in the midst of my past failures. You can use the exercise every day, multiple times a day if you choose. The process is simple, and you don’t have to be a monk or guru to get it.
Dealing with change
Humans resist change because of homeostasis. Just like our bodies, our brains seek consistency, natural harmony, and balance. Anything that threatens to rock our serenity triggers conscious and subconscious reactions, which we experience as stress.
To me, stress first feels like a fast-burning fire in my gut. In the past, it often became a wildfire. Over time, I learned to be more anticipatory when it comes to the business of life and change.
As a business leader, you’ve probably experienced similar feelings when dealing with digital marketing technologies. But these unpleasant emotions can be the drive you need to listen and learn potential lessons.
You can use what is not working to make you just angry enough that you use your fear as a springboard to courage. That’s when you and your team can be ahead of the change curve into a more anticipatory mode; think of any team of professional athletes, aligned, ready in position, on their toes, in tip-top shape. It’s the mindset that aligns every championship team.
The power of process
Sound spiritual, mental, and physical health are vitally important when learning to thrive on stress. Stress is a constant. An active visualization process helps you become more aware of it, so you can get ahead of these negative feelings before they take you down. This is how we preclude serious trauma.
Follow these steps to create your own active visualization. Take what I give you and make it yours until the process becomes a habit in your professional and personal life. Also, you can apply this relaxation and visualization process to anything that’s holding you back.
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