By mrmilesyoung on Mon, 11/21/2016
Starting a business is an accomplishment in itself but this does not guarantee that it will be a success. Obviously the most important thing is that the product or service you provide is of the highest quality. The next step is to market your small local business in the correct way. Great marketing means nothing without a great service or product but poor marketing can cripple a business no matter how great a service they provide. Many business owners are great at what they do but might not understand how to market. The following are a few tips that will help you market locally and turn your business into a local icon.
Don’t Forget SEO
People do not check the phonebook anymore when they are searching for something. They go straight to their smartphone or computer to see what Google has to say. SEO for those who do not know is search engine optimization or in laymen terms getting your site to the top of the search engine for a specific phrase. This can be done in a variety of ways including posting on industry sites with your link or simply claiming social profiles as they come up high on the search engines. There are plenty of service available that can help you with this, just make sure they are well-reviewed as many people claim to be a guru at SEO when in fact they are not.
Online Reviews Are Important
What most people do in today’s world is look at online reviews of businesses. These reviews are generally very accurate about the quality of service a business provides. For example, this dentist has a comfort dog in case you are afraid of the dentist. This can be great for those who have had a phobia of the dentist as well as petting a dog before getting a tooth drilled is always nice. Maintaining these pages and responding to reviews also shows care for customers. Leaving complaints bland shows the opposite so make sure that these pages are claimed and monitored.
Referrals Are Gold
Referrals are gold for a small business in a local town. If you are a car mechanic or an AC repair company, families tend to stick with the same companies for life unless they are prompted to do otherwise. People will not refer friends or families unless they are sure of the service that you provide. Those with large social circles can bring in quite a bit of business. Incentivizing these referrals can make them pour in whether it is a free oil change or maintenance on an HVAC system. Smaller town referral systems can lead to your company being the only one in town!
Running a business will take some great marketing if you want it to be successful. Follow these tips and you will be well on your way!
Susan Gilbert — November 21, 2016
Use These 4 Tools for Pinterest to Improve Your Holiday Marketing
Today I have some resources to help you improve your holiday marketing strategy on Pinterest. Here’s four links with tips and tricks to kick start your Monday.
Pinterest is one of the top social networks for brand visibility and generating sales. Businesses can take advantage of this valuable resource to gain more exposure online. In order to attract more customers it helps to have access to the right tools. Would you like to increase your sales from Pinterest? Take advantage of these four resources, and let me know how these work for you!
1) Turn images into attractive pins – Pablo
Make your pins more visually attractive and provide your followers with images they will love to share. Pablo from Buffer is an easy to use graphics tool that allows you to edit images from their selection or yours. Features include a text editor and various filters with options for sharing on social media.
2) Group board directory – Pingroupie
In order to grow your followers it helps to connect with the right audience. Pingroupie helps you find the right groups for your business niche to pin and interact in. Just choose the right category and click search. Results will provide you with how many members and the date when the group was created. The is a great way to start making connections right away.
3) Sync your Facebook page to Pinterest – Pinvolve
Convert your Facebook photos into pins instantly. Pinvolve, available for free with paid options, and allows you to connect your Page and save time in designing pins. Features include storing your photos in one place, converting posts to pins, and posting your pins to your Facebook Page. Soon users will also be able to embed Pinvolve on their website or blog. This is a perfect solution for busy visual marketing professionals and bloggers.
4) Take your Pinterest marketing to the next level – loop88
Create branded content that your followers will want to share. loop88 helps your business develop a targeted profile that helps you connect with influencers in your market. Manage promoted pins and create stunning visuals that will increase your sales results.
Hopefully you will find these Pinterest tools useful to your holiday marketing strategy. Are there any that you would like to add as well?
By Cheryl Conner
If you own a small business, it’s not too late to generate some extra PR for Small Business Saturday, on November 26. This week I tapped the social media universe for creative ways entrepreneurs are using the occasion to capture additional holiday sales. Here’s what they’re doing this year:
Catch up on my current posts along with industry articles