Posted by Christina Milanowski on January 1, 2017
As marketers, we often face tight time frames and demanding deadlines when it comes to publishing our newest content offering. From hitting publish on your next blog post to promoting your next e-book or webinar, let’s all agree to make more time to focus on how to distribute our content wisely.
In 2017, we can buck the content marketing trend of focusing just on content creation and not enough on content promotion. Here are 17 ideas to maximize the ROI of our writing efforts:
In the new year, help your content stay competitive in a busy internet space and do as content marketing guru Joe Pulizzi predicts: “Five years ago, enterprises were spending 80 percent on content creation and 20 percent on content promotion. I believe this ratio has switched, with successful enterprises creating differentiated content and putting some advertising and promotion muscle behind it.”
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