There's no part of the business world that's evolving faster than marketing. Fifteen years ago, websites were just online brochures. Ten years ago, SEO was a brand new concept. Five years ago, free-to-play, the sharing economy, and content marketing--to name just a few--didn't exist.
Marketing is experiencing "disruptive innovation" on steroids, which is why it's essential for entrepreneurs and marketers alike to keep abreast of the new ideas and techniques that continue to emerge. These five newly-published books are the best and most essential of the hundreds of marketing books published this year:
3. DotCom Secrets
4. The Membership Economy
5. The Content Code