Posted by Martha Spelman on December 20, 2016
Every business owner understands the necessity of marketing their business: letting potential customers know you exist, what product or services you currently offer, the benefits of purchasing your offerings or hiring you directly and, of course, how to contact you.
But what if you want to change or expand your business? Offer new products or services that, while different, are still potentially relevant to your audience?
In other words, how can you reinvent yourself or your business?
Business Reinvention and The Law of Marketing Attraction:
It all comes down to convincing your potential customer that you are the “go-to expert” for what they want and need.
Because there’s a Law of Marketing Attraction: What You Put Out There Is What You Get In. If you continue to promote “the usual,” that’s what kind of work you’ll get.
Expanding your business requires developing a new product, service or “angle” for your business and then making sure you can provide that offering in a quality manner and at a cost that is profitable to you.
The next step in the Law of Marketing Attraction is Putting Out There What You Want To Get In:
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