Want to keep your customers in the know about upcoming sales and new products? If so, then email marketing is a great place to start!
By adding an application like Get Subscribers to your website, you can offer your customers the option to sign up for your newsletter. Option is the keyword here. Unlike cold emailing and other outbound marketing techniques, your customers are giving their permission for you to email them about your business.
One thing to keep in mind when it comes to email marketing is your frequency. The last thing you’ll want to do is spam your subscribers. This will more than likely cause people to ignore your emails and eventually, unsubscribe. Find a sweet spot and be sure to track the open and click rates in your analytics tool that’s built right into Wix Shoutout.
Make social networks work for you
While it’s important that you entice existing and potential customers to visit your website, you should also engage with them elsewhere, and social networks are perfect for this!
In addition to publishing content that your community will enjoy and engage with, you also want to engage back! Reply to comments, ask questions, and hear your community’s feedback. Grooming and nurturing your community builds trust and creates loyal customers.
Here are a few examples of some of fun we had with our online social community:
Fifty shades of blue, green and red 💙💚❤️️
Can you figure out which circle is different?
Comment below with your discoveries!
You only need one rule to rule them all 💪
Monday got you down?
Guess who has a remedy for you! (hint: we do)
🌞 Follow these steps for a better you 🌞 #MondayMotivation
As we mentioned above, social networks can and should be used for content marketing and community management. This doesn’t change the fact that social advertising remains to be one the most efficient and direct marketing tools for SMBs. Using the promotion tools of Facebook, YouTube and other platforms is worth the investment for many reasons:
With all that, you can enjoy rich analytics tools to constantly optimize your content in order to improve your social strategy.
Search engine marketing
If you have a website, proper SEO and sharing on social media can be great to get your business name out there. However, some businesses may want to look into paid advertising to show up on search engines like Google, Bing and more.
This approach usually consists of bidding for a specific search phrase so that your website will appear when someone searches for that specific phrase. When your website shows up in the non-organic search results and someone clicks it, you are required to pay the bid price you set when creating your ad.
The more you’re willing to pay per click, the more often your website will likely appear when someone searches your desired keyphrase.
If your business is a brick and mortar store, you’ll definitely want to look into local advertising along with your online presence. Luckily, there are several different ways to do this.
A great first step is to submit your business to local directories. For example, enlisting on Google My Business will land you on Google Maps almost immediately. Other services like Yahoo Local, Yelp, and Craigslist will also help your local presence online.
As we mentioned earlier, outbound marketing also has an important role while advertising locally. You can run advertisements in your local newspapers, magazines and radio stations, and even place a bumper sticker or sign on your own car to literally advertise on the go.
Guerilla marketing is usually a low-cost and usually highly-effective strategy when applied correctly. It’s unconventional nature lends itself to be “out there” in ways traditional strategies are not. It can be used in a variety of ways, which can make defining it difficult. However, one thing with this strategy remains the same: it’s usually done outside or in other public places to ensure maximum exposure.
There’s usually an imaginative “wow-factor” to take people by surprise and generate buzz. One of the most simple (and common) guerilla marketing tactics is either posting or passing out flyers or products for your brand or even using street art. However, there are several other (more extreme) ways guerilla marketing techniques get attention.
While guerilla marketing is said to be primarily a method for small businesses, it hasn’t stopped big brands that are already known to use it. Take a look at National Geographic’s ad for Shark Week, showing a shark literally chomping on you as you enter a bus.
Want to really create a lasting effect with your ads? Prank advertising has been a very popular method of grabbing and keeping attention. There’s little to explain when it comes to this technique, as we’re sure you’ve been at the butt end of a prank or two yourself.
Many prank ads are designed to shock or scare, only to offer a sigh of relief when the “victim” realizes that it is indeed a trick. Take LG’s “So Real It’s Scary” ad for example. The company used a prank to showcase how lifelike it’s IPS monitors are, by making people in an elevator believe that the floor is literally falling beneath them!
Another great way to promote your business is to partner up with another business for cross-promotion in some form or another. The partnership should be created with a business that shares both your company values and has a similar audience, but is not a direct competitor.
There are a handful of ways that your business can work with another, such as co-producing content to share online or offering discounts at business ‘A’ if they are members at Business ‘B’ and vice versa. Partnership marketing benefits both businesses allowing each other access to a wider audience they previously may not have reached.
Having trouble finding the perfect partnership? Then maybe a little outreach marketing will do you well!
Catch up on my current posts along with industry articles