By Alisia Watson
When you use a website or blog for business, you need to make sure that it is accessible. That a website or blog is accessible is evident from the fact that users can understand the messages, navigate the webpages easily, and interact with it. This only possible when the website or blog is optimized appropriately. As you know, popularity of your website/blog is not influenced by the human users, but also by the Search Engines that evaluate it from the technical point of view.
Aspects of On-Page SEO for Website/Blog Popularity
On-Page Search Engine Optimization (SEO) involves many aspects, which together create a supporting ‘environment’ for the search engines to rank your website/blog. The following are some aspects of On-Page SEO that determines the popularity of your website/blog.
Researching relevant keywords for a website/blog is the very beginning step in on-page search engine optimization. You cannot plan the right contents if you do not know the right phrases or keywords to target. Keyword analysis involves identifying the most popular and relevant searches to make sure that your website/blog appears first when customers or prospective customers type the keywords on the search engines.
The keywords do much in influencing the competitiveness of your business. As long as they are used correctly and repeated on proportional density, it is easier for the search engines to rank a website/blog. This will help much in winning the competition.
Navigation and User Experience
Another way to provide the users with exciting experience when visiting your website/blog is simple navigation. Make sure to provide them with simplified links to the relevant contents. Navigation is influenced by several aspects, such as internal links, user-friendly menus, easy-to-understand content structures, and many more. Overall, it is all about providing easy movement from one page or content to the other within a website. Easy movement will make the users comfortable; therefore, this influences visit duration and, eventually, the conversion rate.
This refers to how the contents are organized on a website/blog. There are many options of content organization, such as broad-to-narrow organization or sub-pages. Let’s say that your website is about health. You may arrange the contents from general topics, such as diseases, health tips, herbal medicine, and many more. Then, the diseases can be sub-categorized into the most common diseases, such as diabetes mellitus, cancer, heart diseases, and so on. You can even provide more detailed contents from each sub-category.
Specific HTML make-up can be used to enhance the meaning – or semantics, or the information on a website/blog. Semantics makes it easier for the search engines to understand and manage the information. Adding semantic mark-up helps you conveying the meaning and structure of your website/blog. For instance, linking content to authors enhances legitimacy and credibility of the contents; or, sending business information, such as address, email address, telephone number, map, opening hours, and product details to Google in a structured format helps the search engine to find it.
Structured format of the business information eventually affects the web/blog popularity, since it will be easier to access. Accessibility can also be enhanced by providing HTML semantic tags, such as h1, h2, h3, and so on.
This is closely related to how keywords are used throughout the web/blog pages. Providing useful and unique contents regularly and including keywords in the title, sub-title, meta-description, and the contents make it easier for the search engine to rank your website/blog. Informative and unique contents also attract more visitors. In other words, good SEO copy is very essential to increase your website popularity.
To provide your website/blog with inbound links, you can submit guest posts to relevant websites. Make sure to choose popular websites and submit unique contents, which drive readers to visit your website and get the massages related to it.
Besides those six aspects of on-page SEO, Moon Marketing team will also help you with digital PR, designing online marketing that applies customer centric concepts, and increasing the website popularity through link building. Moon Marketing offers SEO consulting services for big and medium company with constant services within minimum of 6 months. You can develop your business to reach more customers and sales with popular and visible website. Therefore, make sure to choose the right SEO consulting team.