By Emelina Spinelli April 16, 2016
This has been out in the open air for discussion over the last few months. Everyone knows that Snapchat is the “thing” to be on and that there’s attention there for those who can earn it (and find ways to entertain and consequently keep it).
Now, the only dilemma to figure out is… how the heck do you use it for business!?
Well, maybe it’s not the ONLY dilemma, but you can learn the interface and all the Snapchat secrets and tips in our Snapchat Mastery ecourse. Easy Peasy.
You see the thing is, that you can’t just broadcast your posts or products in Snapchat and expect to gain any sort of traction. It’s just not the culture.
In fact, most social medias don’t do well with businesses just “pushing” their content to their followers.
There’s a native culture and content specific to each social media platform.
Think of it like visiting a foreign country.
To get the most benefit ideally you’d want to know the language (natively) to understand all the cultural implications. This would give you an edge in understanding the culture and providing and gaining value—over non-natives.
Snapchat is a language and has its own culture.
Now, it’s probably not nearly as challenging as learning something like Japanese, but with a great attitude and desire for understanding the platform, you can totally do it, without hassle.
I hear you… “okay, Emelina we get it, but seriously how do we use this ghost thing in business!?”
Gotcha, let me fill ya in on the low down, pronto.
What using Snapchat in business comes down to, is how business is conducted with any platform
Whether you’re frequenting chamber mixers or doing all your marketing through Facebook groups--success is found in relationships.
Use Snapchat as a mechanism to scale building deep relationships with as many individuals as you can manage.
And yes, it’s all about DEEP relationships over many shallow ones.
Allow me to give you some context. I’ll compare Snapchat to a traditional business scenario to which you’ll probably relate.
In traditional business, the system is this…
This scenario is definitely effective. But… what if you could scale it?
Instead of investing a few hours every month into ONE person… what if you could scale it to handle TEN people at once?
That’s the beauty of Snapchat. It’s incredibly scalable.
Rather than networking SO MUCH one-on-one (meaning a 3-hour mixer here, a 1-hour coffee meeting there, another 1-hour coffee, a 1-hour consultation, etc) you can carry on short, sweet conversations with multiple people at one time.
It’s kind of like networking on steroids.
Allow me to give you some context. This is what the business or networking system looks like in Snapchat.
In Snapchat, the marketing system looks like this…
Snapchat is a dynamic and creative messaging platform. This makes it a natural marketing platform too!
Marketing is a combination of being visible, knowing your message, and building deep relationships that matter.
Snapchat’s native messaging platform then, is natural for marketing yourself!
Snapchat is an EASY platform to market on—if you know your messaging (what you’re here to share and say), you’re willing to put yourself out there AUTHENTICALLY 150%, and you’re open to making friends and building relationships.
Snapchat is just like any other business platform in that way.
I hope I’ve at least tickled your senses.
Ultimately, Snapchat is an incredibly scalable networking and storytelling platform.
Personally, from my experience, I believe that building relationships and telling authentic stories are the most powerful (and SUSTAINABLE) methods to market yourself or your business.
Now, all you have to do is figure out how the heck to use that crazy interface!
Snapchat isn’t THAT hard, but it’s unlike anything else. If you need help learning the platform and would love step-by-step tutorials, enroll yourself in our new ecourse, Snapchat Mastery.
There’s over 3.5 hours of video tutorials, workbooks and over 4 hours of interviews with Snapchat influencers. You’ll learn all the interface tips, tricks, and secrets to improve your storytelling ability. There are hours of videos on how to maximize your time in Snapchat, how to build a crazy-engaged community, and tell stories that engage and make marketing yourself a breeze.
You can find all the epic details, and grab a copy of the course for yourself, here. It’s just about time to Master Snapchat. Stop guessing, start getting real results, and supercharge your following.
Want a 30-day Snapchat checklist to start growing your account? Download a free worksheet checklist, here.
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