By AJ Agrawal , On SEP 2, 2016 @ 09:04 AM
The video streaming platform Periscope has gained a huge amount of attention in the last year. In just a single year of operation the company has managed toboast 200 million video streams. Every marketer in the world knows how much video marketing has taken off.
Brands everywhere are scrambling to compile their video offerings. Video is especially helpful for hitting the mobile audience. But how do you go about using Periscope to market your business? You’re about to find out.
Create An Exclusive Experience
Too many brands will simply repost the same content on multiple platforms. The problem with this is you’re not giving anyone a reason to join you on them if they’re not already there. Driving traffic to your Periscope account can only be done if you’re giving people something different.
One of the best ways to do this is to give them a guaranteed exclusive experience. Offer them something they won’t find anywhere else. This has the advantage of making followers feel like they’re valued.
For example, you could give them some insider experiences they’re not going to find anywhere else. Pull back the curtain and show them what’s going on behind the scenes.
Send Your Live Event Around The World
Most businesses will host some sort of live event at some point. Live streaming has become such a useful marketing tool that brands in all niches are thinking of ways they can stream some sort of physical event. This could be a conference, a product unveiling, or simply an open house.
But Periscope can be used to amplify the value of your event. It can easily offer information, provide an education, or just entertain. Your viewers can tune in from across the world, breaking down geographical restrictions. Now your fans can feel like they’re in the room with you.
Increase Customer Engagement With Live Broadcasting
What a lot of people don’t realize about live streams is it’s not just a chance for people to watch you do something. It’s a chance to increase your levels of customer engagement through live broadcasting. The fact is that live broadcasting is one of the best ways to make customers feel like they’re part of whatever you’re doing.
Periscope allows viewers to type comments into the chat box. You can see the comments and you can respond to them. There are lots of ways in which you can make your live stream interactive.
One of the most popular ways is to host a live Q&A session. You can get people to ask questions and they can answer live. Go even further than this and allow people to dictate what happens as part of your event. There’s no better way to get people to engage with your brand.
Form A Customer Relationship With A Relatable Brand
Turning a customer into a lifetime buyer is aboutforming a relationship. Forming a customer relationship takes a lot of time and effort. Periscope can be used to do this through adding a human side to proceedings. Show your company for what it really is. Cut the corporate spiel and show the people behind the scenes.
The goal here is not to just show how you put a product together. It’s to show the company’s culturein all its glory. Demonstrate what happens on Casual Fridays and take some videos from the company’s outing to the amusement park.
It might seem like a trivial thing, but people really do care about these things. Showing yourself as relatable will increase the chances of keeping that customer forever.
Manipulate Emotion To Drive Attention To Your Brand
Periscope can be used to get people excited about your brand. Playing around with the emotions of your target market is a great way to get people emotionally invested in what you’re doing. This is a proven way ofgetting customers to stick with you.
Studies have shown that live video generates emotions and feelings you’re not going to find anywhere else. Drama, uncertainty, and unpredictability are just some of the emotions you can take advantage of through Periscope.
Last Word – Time To Use Periscope
Running a live stream for the first time can be a nerve-shredding experience. Businesses that haven’t done it naturally stay away because they’re scared of slipping up. But this is no excuse. Slipping up can actually be a great benefit. Making mistakes leaves you looking more relatable than ever.
Getting started doesn’t have to cost you a lot of money. A strong Internet connection and a camera that shoots in HD is all you need to start producing coverage for Periscope.
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