By FELIX TARCOMNICU On AUGUST 22, 2016
Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full potential. There are many tools, techniques and social networks you can use to increase the scope and reach of your product or services online. Unlike traditional marketing, content for online marketing is sustainable. If you want to take your online campaign to another level, you should think outside of the box and integrate cross-promotion into your online marketing strategies.
Cross-promotion is a technique whereby you utilize another medium or channel to promote or distribute your services and products to new markets. It is a powerful and inexpensive approach to generate more sales and expand your marketing efforts. In simple words, you find a partner that sells a complementary product for your company, and you cross-promote each other.
By doing cross-promotion with a partner, you can tap into an already established community and potentially get more qualified leads. Done properly, it can build your brand by creating a strategic partnership or alliance with another business.
Popular businesses use cross-promotion all over the world. The most famous example of cross-promotion is the partnership between Google’s Android and KitKat. Over 50 million KitKat chocolate bars were created with Android’s branding, and the buyers had a chance to win a Nexus Tablet or Google Play gift cards.
Below you can find five ways to do cross-promotion for your business
1. Partner with a non-competing brand.Collaborating with a non-competing brand is a great way of expanding your business to new markets. Among the ideal partners to look for are:
Before crafting your posts, you and your partner should discuss the nature of the content -- its tone and description so that it would be relevant to the respective market. As a non-competing business, you should always establish relevance for the market to consider your product or service.
An example worth mentioning is the cross-promotional partnership arrangement between Macy’s and Special Books by Special Kids, a non-profit organization.
Macy’s mentioned Special Books by Special Kids on their Facebook page which was then cross shared on their partner’s Facebook page.
Instead of creating a new post, the non-profit organization merely shared Macy’s FB post to stay consistent with their online marketing campaign.
It introduced their group to Macy’s followers and created a strong brand affiliation.
2. Online businesses that want to cross-promote via newsletter.Cross-promotion is popular among mobile applications. Various tools can automate the promotion process, but if you work in a SaaS or own a general online business, you don’t have to give up on this technique. The opportunities are even greater if you are in the business to business market.
To find partners that are willing to cross-promote their services and products, you have two options:
Cross-promoting your social media can further enhance your online marketing efforts:
5. Pinterest cross-promotion.Pinterest is not as big as Facebook or Google Plus, but it is great as a cross-promotional tool for online marketing content.
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