So, you have business cards, you took care of the legal jargon, and you plugged in your neon “Open” sign. You’re a small business; nobody’s walked through your doors yet; and you ask, “Do I need social media?”
More than anyone, small businesses can benefit big-time from a strong social media presence. A small business feels the pain of tight finances and dwindling time more deeply than big corporations. But with 85% of Americans using mobile devices as a part of everyday life, your small business can grow exponentially online with a few tweaks and some personal touches. Here are three social media tips to give your small business a boost.
1. Customers Can Buy Now
With so many potential consumers burying their faces in their phones, selling to them where they already hang out is a breeze. Take a day to set up an online store on your site and offer your products and services through your (soon to be wonderful) Facebook page. Even Pinterest is now a hot spot to shop. By meeting customers where they’re comfortable, they’re more likely to make a purchase.
2. Neighboring Small Businesses Can Show Support
Do you know the business owner across the street? Maybe down the hill? As a small business, relationship building is extremely important, not only for clients but also for connecting with your community. If everyone in your neighborhood is on board with social media, everyone is also on board with growing their small businesses.
3. Word-of-Mouth Sales Can Still Win
The beauty of social media is that it IS word-of-mouth. Social media is today’s equivalent of running through the streets singing to celebrate juicy deals. It spreads like wildfire. Don’t worry, you can get in on these wildfire sales too.
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