There are many ways small businesses can benefit from using social media, such as building community, engaging fans, and growing interest in your products and services. Here are a few social media basics you need to master in order to reach interested consumers and drive growth, so your social media efforts can start to pay off.
1) Choose the Right Platform(s)
Regardless of your business industry, building a robust social media presence is vital. It’s important, especially if your resources are limited, to use your social media efforts on the sites that will generate the biggest return in terms of awareness, engagement, and clicks.
If you’re not exactly sure where your target consumers are spending their time, we recommend starting with Facebook. That’s because it’s the most widely used social media site, with 1.65 billon active users, and its users are very active, with 66% of them logging on daily and 50 minutes a day on the site on average. If this resonates with your personal social media use, chances are it resonates with your target audience, too.
2) Post Engaging Content
All social media platforms are content driven, although the type of content varies from site to site. But as a small business, you may not have a robust content marketing plan to tap into for social media. In fact, you may even be struggling to create and share social media content daily.
3.) Share & Respond
Elevate Your Social Media Marketing Strategy
No matter what your social media strategy entails, it’s vital to keep it going. Even if you’re just focused on one or two channels, the constantly changing nature of social media gives you a lot of chances to try new content formats, test different topics, and flex your creative muscles.
What advice do you have for maximizing local business’ social media efforts? Let us know in the comments.