By John Rampton
It takes a strong person to admit that their marketing isn't up to par. But it's far better to admit it than to keep using outdated, ineffective or harmful strategies.
This post will look at 15 signs your marketing is failing, and what you need to do about it.
1. Inbound marketing? What's inbound marketing?
If radio spots, TV commercials, and billboards are your idea of marketing, it's time to rethink your strategy. Inbound marketing lets you attract customers by offering valuable content, rather than pushing out your message. Inbound marketing has also been proven to be far more effective than traditional advertising; that's probably why 81% of businesses in 2016 choose inbound as their primary marketing method.
2. You don't have a documented marketing strategy.
Do you run your marketing off the cuff, just kind of doing what feels right at the time? According to the Content Marketing Institute, best-in-class marketers are more likely to have a documented strategy than their less effective peers. If you want to take your marketing to the next level, it's time to document your plan.
3. Email isn't part of your strategy.
Are most of your time spent blogging and interacting on social media? While these avenues are both important, email should definitely be a key part of your strategy. Use the other channels to attract prospects, and then get them into your funnel by collecting their email addresses
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