By Chase Small Business Ad Academy
The proliferation of digital marketing and social media resources has made it easier than ever to pitch to Main Street--without Madison Avenue budgets.
Mickey Mantas, global agency and partner education consultant at LinkedIn, says these options let you be selective in how you spend digitally, and only "build a presence on the platforms that best represent you and your company." Don' t think of it as a one-time campaign; it'll evolve and grow as your business does.
Chase assembled a panel of digital marketing experts—from Facebook, Twitter, LinkedIn and Yelp—to help you plan your 2017 social campaigns. Here are some of their suggestions: